R42.2.103
November 15, 2021 18:15
18:15 - 20:30

Lookalikes : Choosing your next prospects through AI and data

Lookalike modeling aims to find a group of people who looks like a target population segment with the use of data and algorithms.

Have you ever heard about the term Lookalike modeling?Lookalike modeling aims to find a group of people who looks like a target population segment with the use of data and algorithms. This type of modeling is generally used by businesses in order to target people who have the highest likelihood of becoming clients.What are Lookalikes? How do they work? And what is needed to build a good Lookalike model?
The Solvay Digital Society and Brightwolves consulting firm are offering you an opportunity to learn all about Lookalikes during our new workshop !

In this workshop, you will:

-Learn what a Lookalike model is

-Understand the algorithm and data that lies behind the Lookalike model

-Get an idea about things to know and pitfalls to avoid when creating a Lookalike model